The history of Plisson falls within the great tradition of French luxury. Founded in Paris in 1808, Plisson is the oldest shaving brush manufacturer in the world. A unique know-how that has been passed down from generation to generation and is still alive today in French workshops. Today, the family business offers a wide selection of products for men’s hygiene and beauty.
A BOLD NEW LINE FOR MEN OF EVERY GENERATION.
Superga Beauty’s Turnkey team answered the request from the Plisson brand by offering a tailor-made solution from A to Z:
- Conception & Design Realized by the wonderful team of Thierry DE BASCHMAKOFF
- Formulation & Regulations Performed by Gael BOUTRY teams
- Packaging & Sourcing
- Industrialisation & Production
- Packaging & Delivery
This new range has been manufactured in France at Superga Beauty’s GMP-certified site in Montataire (BPS 60). Using natural ingredients, the products have been developed to satisfy the needs of men with exclusive fragrances. A product formulation that meets the sensory expectations of the high-end target group.
“The complexity of the project was to combine clean beauty and sensoriality, without compromising on effectiveness. A successful gamble with 95% of ingredients being of natural origin, modern textures and proven effectiveness,” explains Gaël BOUTRY who directed product development.
In terms of design, Superga Beauty worked on a practical 125ml twist capsule bottle. Selected for its aesthetics and ease of use, the twist bottle has an elegant look with no detachable parts. An aluminium cap tops the ? turn closure system.
10 products are already available on the Plisson website and 3 others will be available from September 2021 (shaving cream, hand cream, tanning booster)