What are the latest trends in the beauty sector?
Which products will become essential tomorrow?
How can eco-responsibility and sustainability fuel creativity?
Through three exclusive product lines presented at Luxe Pack Monaco, Superga Beauty invites beauty industry stakeholders to envision their next “must-haves.”
SUPERGA BEAUTY CONTINUES TO INNOVATE RESPONSIBLY
“As an industrial partner to beauty brands, Superga Beauty collaborates with them as a service provider (full-service or “à la carte”) and as a driving force in innovation. As an industrial partner, Superga Beauty plays a significant role in addressing the challenges facing the beauty sector. We invest in innovation, relying on experts recognized by the industry: the GBC Laboratory, in which we are shareholders, specializes in natural ingredients and demonstrates exceptional creativity.
Expressions Parfumées, with whom we have renewed our exclusive partnership on alcohol-free perfumes, consistently pushes the boundaries of what is possible. We approach new trends very early, ahead of demand, to work on industrialization and present them ready for use by brands. Together, we advocate and embody strong standards: 100% of our innovations bring lasting improvement, and all formulas are 90% natural. Naturality has become a key focus, as well as the eco-responsibility of packaging. In this context, and more than ever, Superga Beauty’s full-service expertise is a major asset for brands, whether they want to launch a new product from scratch or have a project to complete,” emphasizes Leslie Breau Meniger, President of Superga Beauty.
For the Luxe Pack Monaco 2023 event, the group focused on three key topics and designed a product range for each:
• DEEP REPAIR expands the hair and scalp care segment (Hair care)
The “Deep Repair” range offers new natural and vegan treatments for damaged hair. Without silicones and 95% of natural origin, it acts from the scalp to the tips of the hair. It combines 5 complementary natural actives to protect, moisturize, coat, fill, and nourish the hair, whether it is smooth or textured.
• NEO SCENTS reimagines perfume rituals (Fragrance)
The “NEO SCENTS” range accompanies the revolution in the 0% alcohol perfume market. It addresses several key issues for beauty brands: reinventing perfume gestures, creating usage pleasure, adapting to nomadic use, all while adopting a more natural composition. Perfume-related routines are evolving and attracting new consumers sensitive to naturality and sensoriality.
• MOOD offers a range of home fragrances (Home fragrance)
The “MOOD” range explores a new approach to home fragrance: for its home range, Superga Beauty presents a selection of fragrances imagined by Expressions Parfumées, drawing on its WELLNESS platform that incorporates a set of technologies based on neuroscience (instant measurements via brain imaging, validation by volunteer panels…) to create scents that positively influence our emotions.