Superga Beauty is supporting the French startup Madame la Présidente in expanding its product lines and revamping its services.
The brand is making its mark in the hair beauty market with a complete and inclusive natural range, dedicated to all hair types, and catering to women, men, and children. The all-inclusive natural range includes products such as: hygiene, care, styling, accessories, and dietary supplements.
With its full-service expertise, Superga Beauty stands by Madame la Présidente at every stage of product development, from conception to industrialization. A strategic partnership for successfully realized projects, the collaboration with Superga Beauty provides Madame la Présidente with a 360-degree approach to support its growth.
The formulation and regulatory compliance were handled by Superga Beauty’s partner laboratory, while our Full Service teams managed the entire value chain, from pack sourcing and industrialization to the delivery of the final product.
“Our full-service option allows each client to be supported at every stage, from conception to industrialization. Madame la Présidente benefits from a team of experts to lead its projects, develop its products, and ensure their industrialization. The brand can rely on Superga Beauty to ensure its growth and focus solely on the success of its brand and the satisfaction of its customers,” stated Nathalie Dickeli, General Manager of Full Service & Promotion.
Products transformed with our full service team:
Superga Beauty also helps with brand and range evolution. After analyzing existing tubes with decision-makers at Madame la Présidente, Superga Beauty suggested a change in printing technology. Currently, there are two products undergoing a transformation with flexographic printing on the entire packaging. Superga Beauty also facilitated the modification of two formulas in order to transition from a jar to a tube.
“For each new project, the Superga Beauty team brings its experience in choosing the decor, technical solutions, and costs,” emphasized Nathalie Dickeli.
A complete service designed, formulated, manufactured, and packaged in France: Superga Beauty highlights its French industrial presence, consisting of six owned factories, to provide full-service clients with an all-inclusive offer. Madame la Présidente’s haircare range is crafted and packaged at our cosmetic site called BPS 60 in Montataire (60), while co-packings are executed at Manifesto Factory in Chaulnes (80). Our full-service team works closely with the planning and production teams, to ensure complete control in execution.
“This collaboration with Superga Beauty is another step in building the Madame la Présidente brand,” explained Meriem Malone, founder of Madame la Présidente. “French manufacturing has always been key for us, as well as eco-design, which is equally important. With this partnership, it continues to be present at every stage of product realization, from the naturalness of the formulas—beyond 95% natural ingredients—to the recyclability of packaging. Benefiting fully from Superga Beauty’s expertise and CSR strategy allows us to act concretely in reducing our carbon footprint.”
The collaboration between Madame la Présidente and Superga Beauty is long-term as several projects are already in progress… Supported by a strong partner and engaged in an effective and concrete CSR approach, the brand can confidently accelerate its development and conquer new markets.