Plisson’s story is embedded in the grand tradition of French luxury. Founded in Paris in 1808, Plisson is the world’s oldest shaving brush factory. A unique expertise that has been passed down through generations and continues today in French workshops. The family-owned company now offers a wide range of products for men’s hygiene and beauty.
A New Bold Line for All Generations of Men.
Superga Beauty’s Full-Service team responded to Plisson’s request by providing a turnkey solution from A to Z:
- Conception & Design by the wonderful team of Thierry DE BASCHMAKOFF
- Formulation & Regulatory Compliance by the teams of Gael BOUTRY
- Packaging Sourcing
- Industrialization & Production
- Packaging & Delivery
This new range was manufactured in France at the Montataire site (BPS 60), certified BPF by Superga Beauty. Using natural ingredients, the products were formulated to meet the needs of men with exclusive fragrances. The formulation now meets the sensory expectations of the high-end target audience.
« “The complexity of the project was to combine clean beauty and sensoriality, without compromising on effectiveness. A successful bet with 95% of natural origin ingredients, modern textures, and proven effectiveness“, explains Gaël BOUTRY, who led the formulation of the line.
In terms of design, Superga Beauty worked on a practical 125 ml twist cap bottle. Selected for its aesthetics and ease of use, the twist bottle has an elegant look without detachable parts. An aluminum cap crowns the twist closure system.
Ten products are already available on the Plisson website and three additional references will be delivered starting September 2021 (shaving cream, hand cream, tanning booster).