November 17 marks a double milestone.
For NAF NAF, which launches its collection of five exclusive perfumes. For DRIM TIM™ by SUPERGA BEAUTY, witnessing the release of its first fully managed project. DRIM TIM™, the tailor-made brand factory, guided NAF NAF in creating and implementing its perfume concept, from branding to the supply chain.
10 Months to Create NAF NAF Women’s Fragrances
In January 2021, NAF NAF entrusted DRIM TIM™ experts with the mission of creating their collection. They had carte blanche to imagine the perfume territory of the ready-to-wear brand, along with a graphic and packaging universe that would appeal to customers. The ambition was clear: to please all generations of women and inspire them to adopt the olfactory trail of their favorite brand.
In just ten months, DRIM TIM™ met the challenge assigned by NAF NAF. The team, composed of the SUPERGA BEAUTY family group, designer Thierry de Baschmakoff, and the communication agency WAKE, brought together more than 10 different European partners to successfully complete this project.
The Challenge of 100% Made in Europe Packaging
The NAF NAF Eau de Parfum bottles are made of glass, reminiscent of the roundness and softness of a ripe, sun-soaked fruit. The dotted surface is a nod to the assertive character of NAF NAF women who are both lively and audacious!
The bottles are both structured and abstract, adorned with a matte gold pad-printed design. The caps and collars are made of PP and decorated with matte gold lacquer as well. The cap resembles a dewdrop bursting on the water’s surface, conveying a message of sensual and sensory effusion for all senses.
The cardboard box combines vibrant colors associated with perfumes, luminous hot gold stamping, always in matte gold, and ribbon-effect printing, a nod to the textile universe. It distinguishes itself with an exceptionally fine material finish. The bottles are available in a 50 ml size, 1.5 ml samples, and an exclusive box, to be released in the coming months, containing all five fragrances in a 10 ml format.
The perfumes were packaged in France by the BPS Fragrance factory, located in Famechon (Somme) and owned by the SUPERGA BEAUTY group.
Five Fragrances to Adopt According to Emotions
The fashion brand consulted leading names in perfumery to imagine its fragrances and translate, through olfactory notes, the character and emotions of NAF NAF women. The result exceeded expectations, leading to the selection of not three but five Eau de Parfums, given the numerous and shared favorites.
Three experts worked on these perfumes: Alexis Dadier, master perfumer at ROBERTET in Grasse, Alexandra Carlin, master perfumer at SYMRISE, and Marine Ipert, a young talent from the SYMRISE group.
MY FIVE, MY EMOTIONS
NAF NAF selected five fragrances, each an invitation to reveal emotions:
- HELLO PARADISE: For sunny, vibrant, and adventurous temperaments.
- SPICY ROSE: For confidence, ultra-femininity, and emotion.
- MAGNETIC KISS: For sensual, magnetic, and gourmet women.
- CRAZY DROP: For transgressive, energetic, and spicy characters.
- MAGIZ FIZZ: For sporty, dynamic, and sparkling profiles.
Each composition is an anthem to freedom and being fully oneself.
NAF NAF chose Maëva Coucke, the beauty queen and Miss France 2018, as the ambassador for its perfume line. A figure of modern, determined, and committed femininity, she perfectly embodies the NAF NAF spirit.
The launch of the Eau de Parfum collection will be supported by several TV spots, with two appearances during the iconic Miss France ceremony.
DRIM TIM by Superga Beauty and the integrated communication agency Wake have conceived and produced a complete creative ecosystem for this TV and digital campaign.
With the launch of five Eau de Parfum, DRIM TIM™ has positioned itself as a partner for the famous fashion brand in its renewal efforts. The 100% French structure demonstrates the extent and efficiency of its expertise, embodied by a team that dares to meet every challenge.
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