Packaging specialist Superga Beauty partnered with GBC laboratory and two primary packaging manufacturers–Cosmogen and Berlin Packaging Beauty–to develop its latest innovations unveiled at LUXE PACK Monaco 2024.
A specialist in full service and the promotional and retail industry segments, Superga Beauty forged exclusive partnerships to expand the scope of its offer in time for this year’s edition of LUXE PACK Monaco. Targeting fragrance and skincare, the supplier is launching four new products, all designed to adapt to changing consumer consumption trends.
Layering perfume
As fragrance takes on a diverse range of application methods, the supplier collaborated with Cosmogen to develop fragrance tools meant to be layered and combined. The Layering Perfume Brush and Layering Perfume Roll-On are designed for alcohol-free, scented fragrance oils. The tube, developed by Cosmogen, is compatible with a crystal pearl ball or a flexible brush, for “soft and sensory” application directly onto the skin. The 7ml tube features Cosmogen’s patented “open-close” rotating opening system with detachable applicator, and the full pack is recyclable through conventional recycling streams. The formula, developed by GBC, has a gel-like texture; its oils are said to come from natural ingredients. With a 15% perfume content, it is formulated to have a non-sticky and non-greasy finish.
They are designed for alcohol-free, scented fragrance oils ©Superga Beauty
The Layering Perfume Stick comes in Cosmogen’s bespoke PP or PCR stick format. The pack is refillable with a simple push gesture to dislodge the cartridge. The water-tight pack contains a waterless, solid fragrance formula made with natural gelling agents including Jojoba oil. The transparent fragrance, developed by GBC, is said to have a high scent intensity, while being easy to apply.
The water-tight pack contains a waterless, solid fragrance formula ©Superga Beauty
Greencaps Serum
Aiming to offer dual efficiency anti-aging and moisturizing properties, Superga Beauty’s Greencaps Serum combines two types of retinol naturally encapsulated within a serum containing a high concentration of active moisturizers. By using proprietary emulsion technology, the serum showcases the actives encapsulated into spheres and suspended in the liquid. Formulated with 98% natural ingredients, the formula is vegan and does not contain alcohol. The product is housed in a refillable, double glass, refillable packaging in glass, made by Berlin Packaging Beauty, with PP pump and cap in PETG.
The serum showcases the actives encapsulated into spheres and suspended in the liquid ©Superga Beauty
Read the article on Formes de Luxe
