November 17 marks a double first.
For NAF NAF, which is launching its collection of five exclusive eaux de parfum; for DRIM TIM™ by SUPERGA BEAUTY, which is launching its first fully piloted project on the market. DRIM TIM™, the tailor-made brand factory, accompanied NAF NAF in the creation and realisation of its perfume concept, from branding to supply chain.
10 months to create NAF NAF women fragrances
In January 2021, NAF NAF entrusted the experts at DRIM TIM™ with the job of creating their new collection. They were given creative freedom to devise the ready-to-wear brand’s “fragrance identity,” as well as a graphic and packaging universe that would appeal to customers. The ambition was clear: to appeal to all generations of women and inspire them to adopt the olfactive trail of their favourite brand.
In just ten months, DRIM TIM™ has risen to the challenge entrusted to it by NAF NAF. The team, composed by the family-owned SUPERGA BEAUTY group, designer Thierry de Baschmakoff, and communications agency WAKE, brought together more than 10 different European partners to complete the project.
The challenge of packaging 100% made in Europe
The bottles of NAF NAF eaux de parfum are made of glass. Their shape is reminiscent of the roundness and sweetness of a ripe, sun-kissed fruit. The piqueted surface is a nod to the assertive character of NAF NAF women, who are not lacking in spice and audacity!
A structured and abstract bottle
The bottles are decorated with a matt gold pad printing. The caps and frets are made of PP and decorated with a matte gold lacquer. The cap evokes a dewdrop exploding on the surface of the water. The message is clear: a sensual and sensory experience.
The cardboard box combines the bright colours associated with the perfumes with a luminous hot foil stamping, again in matt gold, and a ribbon effect print, a reference to the textile world. It is also distinguished by a very fine material finish.
The bottles are offered in a 50 ml capacity, in 1.5 ml samples and in an exclusive box, to be made available in the next few months, combining the five fragrances in a 10 ml format.
The perfumes were packaged in France, by the BPS Fragrance factory, located in Famechon (Somme) and belonging to the SUPERGA BEAUTY group.
Five perfumes to choose from depending on your emotions
The fashion brand consulted the great names in perfumery to develop its fragrances and translate the character and emotions of NAF NAF women through olfactory notes. The result exceeded the expectations of its teams, as its initial target of three eaux de parfums was extended to five due to their shared popularity.
Three experts developed these fragrances. Alexis Dadier, master perfumer at ROBERTET in Grasse, Alexandra Carlin, master perfumer at SYMRISE, and Marine Ipert, young talent from the SYMRISE group.
MY FIVE, MY EMOTIONS
NAF NAF has selected five fragrances that are an incitement to revealing one’s emotions:
– HELLO PARADISE, for sunny, vibrant and exploratory temperaments
– SPICY ROSE, for confidence, ultra-femininity and emotion
– MAGNETIC KISS, for sensual, magnetic and gourmet women
– CRAZY DROP, for transgressive, energetic and spicy characters
– MAGIZ FIZZ, for sporty, dynamic and sparkling profiles.
Each composition is a tribute to liberty and to being oneself.
NAF NAF has chosen the beauty queen and Miss France 2018 Maëva Coucke as the face of its perfume line. A figure of modern, determined and committed femininity, she perfectly embodies the NAF NAF spirit.
The launch of the eau de parfum collection will be supported by several TV ads including two appearances at the iconic Miss France ceremony.
DRIM TIM by Superga Beauty and the integrated communication agency Wake have developed and produced a real creative ecosystem for this TV and digital campaign.
With the launch of five eaux de parfum, DRIM TIM® has positioned itself as a partner of the famous fashion brand in its renewal process. The 100% French structure thus shows the extent and efficiency of its know-how, embodied by a team that boldly takes on all challenges.
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