INNOVATION: WATER-BASED PERFUME, A REVOLUTION UNDERWAY
Innovations in the perfume industry are rare, yet consumer expectations, especially regarding environmental aspects, are high. In collaboration with the Grasse-based fragrance house, Expressions Parfumées, Superga Beauty introduces water-based perfume, a new patented formulation technology that concentrates the most potent fragrance essences in water, without alcohol. The resulting juice remains transparent, the texture is non-sticky,…