New fragrance player Flora Danica Perfumes presents itself as « Created in Denmark and Made in France ». The brainchild of Danish health and beauty retailer Matas, the brand called on the full-service division of Superga Beauty to bring its concept to life.
Taking its name from the Flora Danica botanical encyclopedia, Danish fragrance player Flora Danica Perfumes (Matas), launched by Nordic beauty incubator Graenn, is part of Danish health and beauty retailer Matas. The brand hit the market in spring 2024 with its debut fragrances for which it entrusted development—both fragrance formulas and packaging—to the Parisian full-service division of Superga Beauty
Ash-wood caps crown refillable fragrance flacons
The fragrances come in screenprinted flacons adorned with textured paper labels hot stamped with the brand name. Refillable, the bottles are topped with ash wood caps. As for the secondary packaging, the boxes are comprised of textured paper with puffy varnish and embossing detailing.
The brand called on Superga Beauty for its formulas and packaging ©Flora Danica Perfumes
Who’s Behind the Pack?
Packaging/Formulation Superga Beauty
Perfumers Olivier Cresp, Nathalie Lorson, Ilias Ermenidis (Firmenich)
Lire l’article sur Formes de Luxe
