{"id":944620,"date":"2023-02-21T16:09:14","date_gmt":"2023-02-21T15:09:14","guid":{"rendered":"https:\/\/supergabeauty.com\/?p=944620"},"modified":"2023-12-21T16:11:30","modified_gmt":"2023-12-21T15:11:30","slug":"innovation-water-based-perfume-a-revolution-underway","status":"publish","type":"post","link":"https:\/\/supergabeauty.com\/en\/2023\/02\/21\/innovation-water-based-perfume-a-revolution-underway\/","title":{"rendered":"INNOVATION: WATER-BASED PERFUME, A REVOLUTION UNDERWAY"},"content":{"rendered":"<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-mxtae-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-mxtae-1n7m0yu\">\n<div class=\"flex flex-col pb-9 text-sm\">\n<div class=\"w-full text-token-text-primary\" data-testid=\"conversation-turn-25\">\n<div class=\"px-4 py-2 justify-center text-base md:gap-6 m-auto\">\n<div class=\"flex flex-1 text-base mx-auto gap-3 md:px-5 lg:px-1 xl:px-5 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem] group final-completion\">\n<div class=\"relative flex w-full flex-col lg:w-[calc(100%-115px)] agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full\">\n<div class=\"min-h-[20px] text-message flex flex-col items-start gap-3 whitespace-pre-wrap break-words [.text-message+&amp;]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"38a8143e-fc4e-4f76-b961-f9483089e4e0\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Innovations in the perfume industry are rare, yet consumer expectations, especially regarding environmental aspects, are high. In collaboration with the Grasse-based fragrance house, Expressions Parfum\u00e9es, Superga Beauty introduces water-based perfume, a new patented formulation technology that concentrates the most potent fragrance essences in water, without alcohol. The resulting juice remains transparent, the texture is non-sticky, with a longevity and intensity comparable to an alcohol-based perfume.<\/p>\n<p>In terms of olfactory creation, these new water-based fragrances allow perfumers to utilize the entire range of compositions, making water-based perfume an ideal medium for fine perfumery. These alcohol-free fragrant formulations have the advantage of being neither cloudy nor milky, allowing them to be packaged in transparent bottles.<\/p>\n<p>This innovative formulation approach can also be applied to the children and baby product market, fresh waters, scented hair mists, and home fragrances.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mt-1 flex justify-start gap-3 empty:hidden\">\n<div class=\"text-gray-400 flex self-end lg:self-center justify-center lg:justify-start mt-0 gap-1 visible\">\n<p>&nbsp;<\/p>\n<div class=\"flex gap-1\"><\/div>\n<div class=\"flex items-center gap-1.5 text-xs\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"w-full pt-2 md:pt-0 dark:border-white\/20 md:border-transparent md:dark:border-transparent md:w-[calc(100%-.5rem)]\">\n<form class=\"stretch mx-2 flex flex-row gap-3 last:mb-2 md:mx-4 md:last:mb-6 lg:mx-auto lg:max-w-2xl xl:max-w-3xl\">\n<div class=\"relative flex h-full flex-1 items-stretch md:flex-col\">\n<div class=\"flex w-full items-center\"><\/div>\n<\/div>\n<\/form>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Innovations in the perfume industry are rare, yet consumer expectations, especially regarding environmental aspects, are high. In collaboration with the Grasse-based fragrance house, Expressions Parfum\u00e9es, Superga Beauty introduces water-based perfume, a new patented formulation technology that concentrates the most potent fragrance essences in water, without alcohol. The resulting juice remains transparent, the texture is non-sticky,&hellip;<\/p>\n","protected":false},"author":7,"featured_media":899546,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[30],"tags":[],"class_list":["post-944620","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","category-30","description-off"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>INNOVATION: WATER-BASED PERFUME, A REVOLUTION UNDERWAY - Supergabeauty<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/supergabeauty.com\/en\/2023\/02\/21\/innovation-water-based-perfume-a-revolution-underway\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INNOVATION: WATER-BASED PERFUME, A REVOLUTION UNDERWAY - Supergabeauty\" \/>\n<meta property=\"og:description\" content=\"Innovations in the perfume industry are rare, yet consumer expectations, especially regarding environmental aspects, are high. In collaboration with the Grasse-based fragrance house, Expressions Parfum\u00e9es, Superga Beauty introduces water-based perfume, a new patented formulation technology that concentrates the most potent fragrance essences in water, without alcohol. The resulting juice remains transparent, the texture is non-sticky,&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/supergabeauty.com\/en\/2023\/02\/21\/innovation-water-based-perfume-a-revolution-underway\/\" \/>\n<meta property=\"og:site_name\" content=\"Supergabeauty\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-21T15:09:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-21T15:11:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/supergabeauty.com\/wp-content\/uploads\/2023\/02\/theme-parfum-en-eau_720.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sophie Wardan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Wardan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/supergabeauty.com\/en\/2023\/02\/21\/innovation-water-based-perfume-a-revolution-underway\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/supergabeauty.com\/en\/2023\/02\/21\/innovation-water-based-perfume-a-revolution-underway\/\"},\"author\":{\"name\":\"Sophie Wardan\",\"@id\":\"https:\/\/supergabeauty.com\/en\/#\/schema\/person\/12091054a40f1873431aece941c16c60\"},\"headline\":\"INNOVATION: WATER-BASED PERFUME, A REVOLUTION UNDERWAY\",\"datePublished\":\"2023-02-21T15:09:14+00:00\",\"dateModified\":\"2023-12-21T15:11:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/supergabeauty.com\/en\/2023\/02\/21\/innovation-water-based-perfume-a-revolution-underway\/\"},\"wordCount\":144,\"image\":{\"@id\":\"https:\/\/supergabeauty.com\/en\/2023\/02\/21\/innovation-water-based-perfume-a-revolution-underway\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/supergabeauty.com\/wp-content\/uploads\/2023\/02\/theme-parfum-en-eau_720.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/supergabeauty.com\/en\/2023\/02\/21\/innovation-water-based-perfume-a-revolution-underway\/\",\"url\":\"https:\/\/supergabeauty.com\/en\/2023\/02\/21\/innovation-water-based-perfume-a-revolution-underway\/\",\"name\":\"INNOVATION: WATER-BASED PERFUME, A REVOLUTION UNDERWAY - 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